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9u6axc-nj.myshopify.com
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Overview > Creative-Level Insights
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Creative-Level Overview
Meta Attribution
Meta Purchases
0
Attributed Orders Reported by Meta
Shopify Attribution
Shopify Verified
0
Verified Attributed Orders on Shopify
Active Creative Concepts
Active Count
0 Active Concepts
Unique Creative Concepts
Active Campaigns
Active Count
0 Active Campaigns
Active Campaigns Tracked
Spotlights Top Creatives
Outer: Over-Claim
Mid: Meta
Inner: Shopify
Creative Concept Performance & Profitability Ledger
Direct creative concept performance, net profit contribution, and traffic share across your audience.
Sort By:
| AD / CREATIVE CONCEPT | CAMPAIGN NAME | META SPEND | SPEND SHARE % | META PURCHASES | SHOPIFY VERIFIED ORDERS | THUMBNAIL |
|---|
Total: 12
Campaign-Level Overview
Meta Attribution
Meta Purchases
0
Attributed Orders Reported by Meta
Shopify Attribution
Shopify Verified
0
Verified Attributed Orders on Shopify
Active Campaigns
Campaign Count
0 Active Campaigns
Active Campaigns Tracked
Total Campaign Ad Spend
Ad Spend
₹0.00
Cumulative Ad Spend
Spotlights Top Campaigns
Outer: Over-Claim
Mid: Meta
Inner: Shopify
Campaign Performance & Attribution Ledger
Daily campaign spend, Meta reported conversions vs first-party Shopify verified orders.
Sort By:
| CAMPAIGN NAME | CAMPAIGN ID | META SPEND | SPEND SHARE % | META PURCHASES | SHOPIFY VERIFIED ORDERS | THUMBNAIL |
|---|
Total: 12
Creative-Level Insights and Performance
Active Creatives
0
Tracked Meta ad variations
Total Meta Ad Spend
₹0.00
Realised daily ad expenditure
Shopify Actual Orders
0
vs 0 Meta purchases
Shopify Sales Amount
₹0.00
-₹0.00 deductions
Net Profit After Ads
₹0.00
Net margin factor
Spotlights Top Performing & Attribution Leaderboards
Click any spotlight card to inspect deep insights
TOP PROFIT AFTER ADS
🎨
-
₹0.00
Net bottom line profit
TOP SHOPIFY NET PROFIT
🎨
-
₹0.00
Realised store profit before ads
TOP SHOPIFY PURCHASES
🎨
-
0 Orders
Verified Shopify purchases
HIGHEST OVER-ATTRIBUTION
🎨
-
+0 Gap
Meta over-reported orders
Deep Insights Selected Creative
🎨
-
Campaign: - | ID: -
Active Date Range: -
🟢 Profitable
0.0% Spend Share
SHOPIFY SALES
₹0.00
0 Orders | Deductions: -₹0.00
SHOPIFY NET PROFIT
₹0.00
Realised profit before ads
META AD SPEND
₹0.00
Meta: 0 vs Shopify: 0 orders
PROFIT AFTER AD SPEND
₹0.00
0.00x ROAS | True bottom line
META ATTRIBUTED PURCHASES
0
Reported by Meta Pixel / CAPI
ACTUAL SHOPIFY PURCHASES
0
Verified Shopify store orders
OVER-ATTRIBUTION GAP
0
Meta over-reported orders
Daily Performance Ledger Breakdown for -
| DATE | CAMPAIGN | AD SPEND (₹) | META PURCHASES | SHOPIFY ORDERS | SALES AMOUNT (₹) | DEDUCTIONS (₹) | SHOPIFY NET PROFIT (₹) | PROFIT AFTER ADS (₹) |
|---|
Master Creative Performance Ledger
Aggregated daily performance powered by get_creatives_stats_ledger. Click any row to view deep insights.
Showing 0 Creatives
| THUMB | CREATIVE NAME / CAMPAIGN ↕ | AD SPEND (₹) ↕ | META PURCHASES ↕ | SHOPIFY ORDERS ↕ | SALES AMOUNT (₹) ↕ | DEDUCTIONS (₹) | SHOPIFY PROFIT (₹) | PROFIT AFTER ADS (₹) ↕ | STATUS | ACTION |
|---|
Campaign-Level Insights and Performance
Active Campaigns
0
Tracked variations
Total Meta Ad Spend
₹0.00
Meta spend aggregate
Shopify Actual Orders
0
vs 0 Meta purchases
Shopify Sales Amount
₹0.00
-₹0.00 deductions
Net Profit After Ads
₹0.00
Net margin factor
Spotlights Top Performing Campaign Leaderboards
Click any spotlight card to inspect deep campaign insights
TOP PROFIT AFTER ADS
📢
-
₹0.00
Net bottom line profit
TOP SHOPIFY NET PROFIT
💼
-
₹0.00
Realised store profit before ads
TOP SHOPIFY PURCHASES
🛒
-
0 Orders
Verified Shopify purchases
HIGHEST OVER-ATTRIBUTION
⚡
-
+0 Gap
Meta over-reported orders
Deep Insights Selected Campaign
📢
-
Campaign ID: -
Active Date Range: -
🟢 Profitable
0.0% Spend Share
SHOPIFY SALES
₹0.00
0 Orders | Deductions: -₹0.00
SHOPIFY NET PROFIT
₹0.00
Realised profit before ads
META AD SPEND
₹0.00
Meta: 0 vs Shopify: 0 orders
PROFIT AFTER AD SPEND
₹0.00
0.00x ROAS | True bottom line
META ATTRIBUTED PURCHASES
0
Reported by Meta Pixel / CAPI
ACTUAL SHOPIFY PURCHASES
0
Verified Shopify store orders
OVER-ATTRIBUTION GAP
0
Meta over-reported orders
Daily Performance Ledger Breakdown for -
| DATE | CAMPAIGN NAME | AD SPEND (₹) | META PURCHASES | SHOPIFY ORDERS | SALES AMOUNT (₹) | DEDUCTIONS (₹) | SHOPIFY NET PROFIT (₹) | PROFIT AFTER ADS (₹) |
|---|
Master Campaign Performance Ledger
Aggregated daily campaign performance ledger. Click any row to view deep insights.
Showing 0 Campaigns
| CAMPAIGN NAME / ID ↕ | AD SPEND (₹) ↕ | META PURCHASES ↕ | SHOPIFY ORDERS ↕ | SALES AMOUNT (₹) ↕ | DEDUCTIONS (₹) ↕ | SHOPIFY PROFIT (₹) | PROFIT AFTER ADS (₹) ↕ | STATUS | ACTION |
|---|
Creative Visual Intelligence
Select Ad Creative
No Creative Selected
Click any ad creative on the left to display auto-generated diagnostics and charts.
Creative Name
Campaign
Creative ID: 000000
•
Active Days: 0
Cumulative Spend
₹0
Shopify Sales
₹0
Profit After Ads
₹0
Shopify Orders
0
Meta Purchases
0
True Blended ROAS
0.00x
Financial Trajectory (Daily INR)
Ad Spend vs Attributed Sales Amount vs Net Profit After Ads
Attribution Gap & Order Verification
Meta Reported Purchases vs Shopify Verified Orders
Unit Economics & Deductions Breakdown
Sales Revenue vs Store Deductions vs Realized Profit
Budget Allocation Dominance
% of Total Daily Store Meta Spend Allocated to this Creative
Daily Time-Series Performance Ledger
Granular day-by-day record of spend, purchases, conversions, and profit.
0 Days Logged
| Date | Spend (₹) | % Meta Spend | Meta Purchases | Shopify Orders | Sales Amount (₹) | Deductions (₹) | Net Profit (₹) | Profit After Ads (₹) |
|---|
Creative Comparison & Benchmark Engine
Compare Creatives:
Currently Comparing (0):
Select At Least 1 Creative to Compare
Use the toolbar above to pick 2 or more creatives for instant side-by-side benchmarking.
Side-by-Side Performance Cards
Winning metrics highlighted with trophies 🏆Ad Spend vs Attributed Revenue (₹)
Total marketing investment vs realized revenue per creative
Net Profit After Ads (₹)
True bottom-line profitability benchmark
Daily Sales Trajectory Trend (₹)
Time-series sales curves across compared creatives
Meta Purchases vs Verified Shopify Orders
Comparing claimed conversions against actual first-party purchases
Comprehensive Unit Economics Benchmark Matrix
Direct head-to-head comparison of costs, margins, true ROAS, and order economics.
Comparing 0 Creatives
| CREATIVE NAME / ID ↕ | CAMPAIGN ↕ | AD SPEND (₹) ↕ | SHOPIFY SALES (₹) ↕ | SHOPIFY ORDERS ↕ | META PURCHASES ↕ | OVER-ATTRIBUTION | CPA (₹/ORDER) ↕ | TRUE ROAS ↕ | PROFIT AFTER ADS (₹) ↕ | ACTION |
|---|
Signal Assistant
Secure Query Active • Live Attribution Context Connected
Quiet hours Priyanuj, steady work
Growth mode is active with live store telemetry
Connected
Signal Assistant
🧪
Analyze current blended ROAS & net profit after ads
🧭
Deep research on top performing ad creatives
🔌
Audit attribution parity between Meta reported & Shopify verified orders
📊
CFO Causal budget reallocation strategy
Connections
Manage store credentials, API data sources, and real-time ingestion pipelines
Shopify
0
Sync
Meta Ads
0
Sync
truesignal-prototype
Data Pipeline
Shopify Orders
0
Meta Ads
0
Bindings
4
AI Agent
Bound
True ROAS
Bound
TrueLift
Bound
True Blocks
Bound
Shopify Integration Settings
API KEY REQUIRED
Stage 1: Extracting...
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Filter
Query Time ❓ : 0.4ms
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Rows Read: 0
1
Meta Ads Integration Settings
API KEY REQUIRED
Stage 1: Extracting...
0%
Filter
Query Time ❓ : 0.4ms
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Rows Read: 0
1
TikTok Ads Integration Settings
COMING SOON
Integration Coming Soon
We are currently finalizing the secure API sync for this platform. Check back soon!
Stage 1: Extracting...
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TikTok Spend Data
Google Ads Integration Settings
COMING SOON
Integration Coming Soon
We are currently finalizing the secure API sync for this platform. Check back soon!
Stage 1: Extracting...
0%
Google Spend Data
Manage Store Directory
Add New Store
Connected Stores
Supabase Cloud Database & Tier Limits
Cloud Sync Ready
Stores Shopify orders & Meta ads metrics in your Supabase cloud database for instant server-side analytics with multi-tier monthly order caps.
Margin & Fee Rules
RULE SET
Stage 4 — Event-Driven Webhooks (Returns)
PROVISIONED
Webhook Endpoint URL:
https://truesignal-uk.firebaseapp.com/api/webhooks/shopify/returns
Signing Secret (HMAC-SHA256):
whsec_7d2f9b8c0a3e4d...
💡 Webhook Events: Subscribed to `refunds/create`, `returns/create`, `returns/update`, and `orders/updated`. These trigger immediate net profit recalculations when a customer return is processed.
Stage 4 Returns Webhook Simulator
Simulate a Shopify webhook dispatching a returned order event. This tests our event-driven back-allocation profit mapping in real time!
CTO Architecture Specs
- ✔ Web Workers: Bypasses main UI thread to prevent UI lockups during calculations.
- ✔ GDPR Spine: No transactions leave the client edge. Cloud cost = £0.00.
- ✔ Synthetic Control: Estimates seasonal baseline counterfactuals without turning off campaigns.
Order Evidence & Traceability
Order #--
Attribution Confidence
100% Deterministic
Evaluating order attribution details...
Customer Journey Timeline
⚡ Driven By
Campaign
--
Creative
--
Order Financials & Tracking Evidence
Creative Concept Drilldown
🎨 Concept Name
Concept Total Aggregates
30D+ Mature
Total Ad Spend
£0.00
Attributed Sales
£0.00
True ROAS
0.00x
Variants Count
0
Variants Performance & Sum Composition
Breakdown of all ad variants and copy variations making up the concept totals.
| Variant / Asset Name | Ad Spend | Impressions | Clicks | Meta ROAS | Attributed Sales | True ROAS |
|---|---|---|---|---|---|---|
| Loading concept variants breakdown... | ||||||
📋 Data Audit Table
On-demand audit ledger
Audit Ledger